Do What Moves You
Bacardi's latest 'Do What Moves You' campaign focuses on encouraging uniqueness and inclusivity by featuring characters that chose to live their own truth and follow their own beat. Different backgrounds, ages, shapes and colours come together to celebrate a unique cocktail of people, music and dance.
I worked alongside a copywriter as the lead creative team across the whole campaign on top level concepts, creatively leading all shoots, through to every detail of the final assets. Thinking holistically about the total campaign ecosystem, we created a campaign that was delivered across YouTube, Facebook, Instagram, Snapchat, our channels, our talent’s channels, out of home and experiential throughout Europe
Featuring Major Lazer, Giggs, Stefflon Don and Bugzy Malone, the campaign culminated with a massive gig at Notting Hill Carnival where the visual identity we created was applied to the stage, drink trucks and consumer’s cups.
By looking at every consumer touch point we managed to pull through a conceptual idea into a truly integrated, 360 campaign. This has been seen as an extremely successful campaign with final results coming soon.