Do What Moves You
Bacardi 'Do What Moves You' campaign shines a light on artists that embody the the mantra of living their own truth. Through a series of short documentaries, our talent explain what inspires them to carry on following their passion. Giggs who is considered by some 'the grandfather of UK rap', an established artist who had very little support from the media during the beginning of his career tells us about how adversity has helped him to take off and stay humble. BBC Radio 1XTRA presenters Sian Anderson and Dj Target explain how Giggs has opened the door for underground music to be heard by mainstream audiences.