Visa's Ultimate Fifa World Cup FOMO
To fight World Cup fans’ FOMO (fear of missing out), Visa partnered with Swedish soccer legend Zlatan Ibrahimovic to create experiences for fans in Russia and those enjoying the tournament worldwide.
Visa decided to partner with Major League Soccer star and LA Galaxy forward Ibrahimovic, one of the most notorious international soccer personalities, who boasts 34.6 million Instagram followers. Ibrahimovic would serve as the celebrity spokesperson for the brand in Russia and help drive creative content.
The Visa World Cup campaign resulted in more than 1,500 articles and media placements worldwide, including features in Associated Press, Yahoo, and Hypebeast.
The brand's partnership with Ibrahimovic led to a massive buzz on social platforms, with videos and GIFs posted to his Twitter, Facebook, and Instagram channels receiving more than 35 million views.